Every Friday we do a Twitter chat on #DigitalPR. This week's topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site http://www.mikefalkow.com Here are the questions and … [Read more...]
Why Content Strategy Needs Digital PR
More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. (MarketingProfs: Benchmarks, Budgets & Trends Report.) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to … [Read more...]
Using Digital PR to Top up Your Sales Funnel
The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service. In the past the sales funnel was fairly straightforward - get qualified leads, and convert them to customers. The Internet changed that. Now the public has access to a wealth of data about products and … [Read more...]
6 Areas of Digital Marketing & PR Transformation
Goals for publishing brand content A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we're seeing a change in how the public responds to brand content. "This dictates a shift in mindset from pure product … [Read more...]
PR Poised to Become the Digital Leader
A recent article in AdAge reports that " the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage." That's great news for PR. It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y … [Read more...]
