Content Management Systems a must for PRUIE's Christine Perfetti conducted an excellent interview with Adaptive Path's Jeffrey Veen, a recognized Web Design and CMS expert. In the interview, Veen says development teams need to create a web content strategy thatanswers several questions: 1) Why are we generating this content?2) Who is the content for?3) What is the … [Read more...]
How to set up your online media room
How to get ink even in an election yearBulldog Reporter has an excellent newsletter called Journalists Speak Out on PRThis item in today's issue clearly makes the case for having a good media room on your website. And take note of their dislike of PDF files.Make your source easier to find. “Reporters go online when news breaks and search for … [Read more...]
SEO finds online PR
SEO firms join forces with PR news release service to extend the reach of their clients online"Search engine promotion is a new element of the marketing mix that combines search engine optimization (SEO) and public relations (PR) to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines" said PR Web … [Read more...]
Is PR on the Cluetrain?
Dual forces of economic pressure and consumer demand are pushing us into the digital age, PR professionals are running to catch up.In his white paper, The Digital Content Market: Rushing Toward Fate, Editorial Director of Specialty Publishing Group, Andy Moore says“ Like two freight trains rushing toward one another on the same track, two equally powerful forces are … [Read more...]
Online Media Room Gets an A+ in PR
The Lewis and Clarke Bicentennial Back to School Campaign online media room is a winner!Hats off to DVCO Technology for getting it right. Browsing around this comprehensive online media room you can see why they were awarded best new PR tool by PR Week, and why PR Newswire has adopted this format as the industry standard. In his study … [Read more...]
