Nielsen Net Ratings On Online News Sites for June 2005While on the one hand we have exponential growth of consumer generated media, we also have online news consumers becoming their own editors. They're no longer wililng to depend on a single news organization's vision of the news.To reach your audience you have to know know where they get their news. Here are … [Read more...]
NewsMastering as a content strategy
Becoming the #1 Content Source in Your IndustryBack in Summer of 2004 Robin Good started to talk about newsmastering. Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs.So I was seen as a blogger. But in actual fact, I am not a blogger - I am a newsmaster.Newsmastering is a very viable … [Read more...]
