Online news has seen a sharp spike in the last year. According to the Pew Research Center for People and the Press the percentage of people getting their news online jumped from 24 percent a year ago to 40 percent. And in this same time period newspapers have been hovering around 35 percent. If you’re after a younger audience the figures are even more startling: For … [Read more...]
Fast News Cycles and Search Ranking Destroy Embargoes
A post on TechCrunch today titled Death to the Embargo really brings home the fact that news has become a cut-throat, do-eat-dog activity. The race to be first to publish a story is the result of shifts in media consumption, a 27/7 news cycle and a cooling economy. Image by Nebbish1 “As the economy turns south, PR firms are under increasing pressure to perform and … [Read more...]
Social Media Adoption Has Communicators Out of Sync
It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]
News vs Entertainment : a PR crisis?
Desperate days for traditional media are dangerous days for corporate and organizational reputations.Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog.What's wrong with this trend?Too little … [Read more...]
Online News Landscape Still Changing
Nielsen Net Ratings On Online News Sites for June 2005While on the one hand we have exponential growth of consumer generated media, we also have online news consumers becoming their own editors. They're no longer wililng to depend on a single news organization's vision of the news.To reach your audience you have to know know where they get their news. Here are … [Read more...]
