IBM's sees the need for social media intelligence - they've launched new software and created a new consulting practice dedicated to the emerging category of "Smarter Commerce," which focuses on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace. Read more >> Selling and social media: While marketing and customer … [Read more...]
Is it That Easy?
Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. @HughesPR asked if it is that simple Listening is not hard these days. There are now over 200 tools that can help you gather the conversations. The next step is not so simple. Finding the right content and figuring out … [Read more...]
PR in 2011 – Listen, Learn and Respond
In 2000 the Cluetrain Manifesto made some predictions about how the Internet would change communication, behavior and, as a result, how we do business. “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be … [Read more...]
Social Media ROI
"Many companies have yet to capitalize on social media's ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit." So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most valuable customers are talking about them. … [Read more...]
Social Media Intelligence
If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond. If we are not basing social content and activity on social media intelligence (listen and learn) how can we respond appropriately? Innovation is good. … [Read more...]
