If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don't think college prepares young people for work. What prompted these HR managers to respond this way? In 70 percent of the … [Read more...]
Sharing Gap: A Missed Marketing and PR Opportunity
In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. "If searching for news was the most important development of the last decade, sharing news may be among the most important of the next." Share This just released the results of a study of sharing behaviors … [Read more...]
Do You Know What People Want From You Online?
One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? According to the UK Customer Satisfaction Index • 1 in 4 people are less inclined to buy … [Read more...]
What Your Customers Expect in Social Media
One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? According to the UK Customer Satisfaction Index • 1 in 4 people are less inclined to buy … [Read more...]
