Nielsen weighs in on eyetrack infoUsability guru Jakob NIelsen has added his take on eye tracking and how people read a web page.Nielsen's tests show a distinct F shaped pattern on all web pages. You can still see that Google golden triangle, but it does have the F shape to it.He shows patterns on an About Us page, A Product Page and a SERP.There are some clear … [Read more...]
Your Web Content Strategy Affects Your Revenue
New study shows how different content variations increase revenueTesting variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance.It highlighted the fact that a strong call to action significantly increases revenue. While this may not be surprising - every good … [Read more...]
