Every year at this time we gather with friends and family and take a look at what we're thankful for in our lives. It can apply just as much to our careers and work environment. Here's my PR Thanksgiving list: Technology: We've made great strides in PR with the use of digital technology. We now have tools and apps that help us to listen to our … [Read more...]
The Digital Marketing Road Map
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. 82% have had no formal education in digital marketing and have to learn 'on the job'. So their lack of skills is quite … [Read more...]
Digital PR TV
Follow this Pinterest Board for interesting videos about Digital PR. … [Read more...]
The Digital PR Agency
Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested. Even three years ago it was a hard sell. Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. And clients … [Read more...]
Analytics: A Vital Digital PR Skill
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for … [Read more...]
