While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B small businesses have discovered that creating effective content that gets results is not the easiest task. What are these results they're trying to achieve? Lead generation Customer engagement According to a study by DemandWave, … [Read more...]
Canva for Infographics Video Tutorial
Every PR or communications pro should know how to use the easy design tools available now. More than 80% of editors, publishers and bloggers want good visuals with their news content. Data visualization is hot right now and media outlets love infographics. So does the public. People tend to share them more than other posts. This video tutorial will walk you through the … [Read more...]
The Impact of Data, Research for PR
One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]
Tech Tool that Makes Digital PR a Breeze
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016 I've been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I've had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable … [Read more...]
2016 Media Landscape
The media landscape is still shifting - and will continue to do so as the young digital natives grow up and grow older. Right now TV is still the number one choice for news across the entire American population, but it's by a narrowing margin. The 18 - 49 year-olds prefer to get their news online. And as more digital natives get to an age where they're reading and watching … [Read more...]
