Proving Value vs ROI in PR

2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  His panel was about measurement, proving value and ROI. Proving Value Value is subjective.  It will be different from organization to organization and person to person. You need to establish the value equation  for your … [Read more...]

Are You Listening?

social media convesations

  by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]

The Customers’ Voice, Your Social Graph and Your Reputation

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Social media impacts every part of your business.  Online PR has assumed greater importance and in 2012 it is imperative that a business Knows who their customers are and where they are active online Understands the power of social media for positive and negative impact Makes social media a part of their risk management strategy Educates their employees - all … [Read more...]

Social Media Strategy Daily News


Social Signals That Are Affecting the Search Ranking of Your Content Search engines are using social content in their ranking algorithms now. This is the #1 trend in SEO in 2011 and the challenges for larger organizations is to have SEO specialists work more closely with other parts of a company or agencies working on online PR and social media initiatives.  Find out which … [Read more...]

PR Trends 2011: Reputation Management and Crisis Plans

The availability of easy online publishing tools has given everyone a voice and the power to reach an audience. This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word. On the other hand it opens the door to greater risk and the need for constant vigilance, as inaccurate information and bad news can spread rapidly … [Read more...]