Social network making the most of recommendations from consumers - the most trusted form of advertising.As the popularity of Facebook grows more and more people are sharing opinions and information about themselves, their likes and dislikes as well as their activities on this social network. We know from several studies that a recommendation from a consumer 'just like … [Read more...]
Seth Godin Makes Meatball Sundaes
Internet marketing and 14 trends that change everythingYesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae. In his words It's about the internet and new marketing and the fourteen trends that change everything.Seth is a keynote speaker at the SES Chicago event in a few weeks.Seth spoke about the new book … [Read more...]
Web 2.0 News Content on Your Website
What Journalists Want OnlineIf you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism … [Read more...]
Executing Social Media
Join me in Atlanta at the Coca Cola HeadquartersI will be on the road again soon. I am off to Atlanta to speak at the Executing Social Media event.Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate and collaborate. As we get closer to the end of the year it's a good time to get … [Read more...]
SEO Affects Sales of Consumer Packaged Goods CPG
CPG retailers need search marketing in their mix44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.Who knew? Even those looking for CPG go online first..Nearly 163 million … [Read more...]
