How social media and bloggers fits into her strategy to bring an iconic brand back to lifeWatch this CMO Strategy video of Lee Jeans marketing chief Liz Cahill discussing the brand's latest marketing strategies. She talks about the need for conversational marketing, working with bloggers and using online video. … [Read more...]
Looking for Those Elusive Influencers?
Working with bloggers is a new media relations 'must'We know now that bloggers are influencing the news. But the trick is to find the righ bloggers that are influencing the news in your filed. And once you've found them, how best to approach and interact with them.We've all seen those 'egg on the face' blog posts when bloggers out a PR person for doing … [Read more...]
Here Comes Everybody
A new book about how the Net has changed our social interactionsReading Twitter today I saw a reference to this blog post by Clay Shirkyon.It's a lightly edited transcription of a speech he gave at the Web 2.0 conference in April. He compares the early days of the industrial revolution to the early days of TV, when we spent endless hours watching sitcoms. … [Read more...]
Internet Marketing and PR Strategies Work for BtoB
More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoCAlthough many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB … [Read more...]
Social Media Marketing Not Subject to Recession
Forrester Research finds interactive marketers actually plan increases in the face of recessionNew research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels. Every single form of online marketing Forrester surveyed had at least half the marketers increasing … [Read more...]
