Back in August when I was at Search Engine Strategies in San Jose, I spoke on a panel titled StoryTeller Marketing. After the session I was interviewed by Dr. Ralph Wilson of WilsonWeb. Watch the video on YouTube … [Read more...]
Blogs are Better Business Drivers Than Social Sites
Image by FoxTongue A recent study “Harnessing the Power of Blogs,” (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. Social networks help people connect, but blogs create a conversation and become a trusted resource that influences … [Read more...]
Stop the Presses! Christian Science Monitor Abandons Daily Print Edition
Image from Poynter.org A sign of the times: After 100 years of news in print, the Christian Science Monitor has decided to scrap the daily print issue of its newspaper. They’ll focus on making their site a rolling news service and printing a weekend magazine. The change is expected to cut annual costs by millions of dollars for the money-losing newspaper. They are … [Read more...]
WSJ Says Twitter is Mainstream
twitter A lot more people — and businesses — are finding ways to get value out of Twitter, says the WSJ today. Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ … [Read more...]
Ignore Influencers in Online Communities at Your Peril
Image by Orange Beard Back in 1940 Paul Lazarsfeld did extensive research on the effects mass media had on people. In contrast to the commonly held idea that the media had a strong influence on most people, Lazarsfeld’s team discovered that in fact some people receive more information and influence others. Some members of the public have more exposure to media, have … [Read more...]
