If the media is truly dying, what happens to PR? Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers, spoke at a PRSA Cincinnatti luncheon recently. His presentation was titled The Present and Future of PR. Pulizzi says that in a conversation with Forrester Research he heard a prediction that within two years half of all US newspapers will stop production. If … [Read more...]
New Player in Digital Marketing Data: E-consultancy Opens US Operation
I am always on the look out for good sources of information about digital marketing and PR. Three years ago when I was in London to speak at Search Engine Strategies I discovered a great resource - E-consultancy. Since they’re UK based their research is mostly focused on that side of the pond, but I really like their content. And apparently I’m not alone - great … [Read more...]
Social Media 2008: Facebook Catches MySpace and Twitter Use Explodes
Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter. According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace. Twitter’s remarkable growth in the second half of 2008 i anoter big story. Acording to Compete, their visitor stats are up 752%, for a total of 4.43 million … [Read more...]
Social Media: Citizen Publishers are Changing Society and Our Futures
So says John Blossom, publishing and information industry analyst. His new book “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future” looks at how the explosion in electronic publishing by individuals and enterprises using social media and social networking tools is fundamentally changing the way people relate to each … [Read more...]
Social Media Content Tops Investment List for 2009
The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content. And in Google’s recently published SEO starter guide they say that the most important factor in SEO rankings is fresh, relevant and exclusive content. One of the … [Read more...]
