Not so behind the times in Los AngelesThere are many reasons why PR people should know about bloggingThis is a good perspectiveThe PRSA LA chapter is on the ball. Panelists at their January meeting - The State of PR - made mention of blogs and RSS and urged the members to get knowledgeable. The Feb meeting is called Web Strategies for PR Professionals … [Read more...]
Search Engine Optimization Pays Off
Quantifiable results from a new study show just how much optimizing your webaite content can be worthWe all know that if your website doesn't feature on page one of the search results you are not going to get search traffic or business.A new study from OneUp Web shows hard numbers for how a page one search engine result can affect traffic and conversion … [Read more...]
Why you should care about RSS
What RSS really doesDebbie Weil has a great post about how RSS works on a website or blog and what it can do for you as a content strategyIf you are not tech savvy and you want to get some more insight into why RSS should be on your strategy this year, this is a good start. … [Read more...]
Great definition of RSS
Find out about RSS feeds and readersThere are so many technical explanations around on what RSS is and what it can do. If you're still not sure, see this Really Simple one on Intel's site … [Read more...]
When corporate blogs reach the “tipping point”
Blogs become a part of content strategyThe blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential … [Read more...]
