Keywords and relevance play a big roleThe need for good keyowrd research came up in several session at teh conference. Choosing words you user actually search on was stressed, and the idea of the search engines getting more 'human' in their ablity to index related and simlar words got aired.One session gave the black and white hat seo viewpoints - but I still … [Read more...]
Search Engine Strategies New York City
Eye Track on Google shows the importance of organic searchYesterday was the first day of SES in NYC and there are a couple of excellent bloggers covering the sessions. Never quite the same as being there ,but the next best thing.I really liked the eye track image done on searchers using Google. It clearly shows why being in the top half of the organic search is … [Read more...]
Getting a Clue about Corporate Blogs and PR
It is all about starting the conversationDoc Searles weighed in on my statements about whether corporate blogs are an opportunity or a threat. As one of the first people to buy a season ticket on the Cluetrain, I agree that it is all about the conversation.Of course people like Dan Rather bring disaster on themselves.USA Today recenlty wrote about the influence … [Read more...]
Why marketing should be using RSS feeds
Robert Scoble takes marketing to task about thier lack of RSS savvyScoble's RSS rant has created a bit of a stir. He posted about marketing and RSS feeds saying that iof you are a mareter and you don't use RSS you should be fired. Well, maybe not fired - but certainly made to discover why RSS is such an important web content tool. (I believe … [Read more...]
Business Blog Bandwagon
PR Opportunity or PR Nightmare?Depends which side of the blog you're on, may be the answer tothat question. Ask Dan Rather and Eason Jodan and they'll no doubt say nightmare. The Kryptonite fiasco was another nightmare.But it need not have been if they had been doing the traditional PR function of monitoring the environment and watching the … [Read more...]
