A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. Push vs Pull Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to reviews and … [Read more...]
Social Media – Integrating with Other Channels
Social media marketing has gone from experimental to must-have. Close to 80 percent of marketers say they are planning to use social media in 2010. However, it appears that we are still at the 'figure it out' stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica. While a majority of voting features, product reviews, … [Read more...]
What Are Social Media Users Looking For?
As with traditional media, it's different strokes for different folks on social media sites. And knowing your audience's needs and preferences is just as valid in PR today as it ever was. According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news … [Read more...]
Twitter and Facebook Influencing Purchase Decisions
A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. And it seems that Twitter is the more influential 79% of Twitter followers are more likely to … [Read more...]
Where’s the social media conversation this month?
One of the most important activities in doing a social media strategy is listening to the online conversations to determine where the most buzz is about you, your company, your products, your services, your competitors. Understanding where people are gathering month to month can give insights into consumer trends. Compete's figures for May are out and Facebook is still … [Read more...]
