Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Digital PR Measurement Lessons from News Analytics

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  News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch - and why. A recent report about a project conducted by the American Press Institute (API)  reveals some interesting insights into what kind of content works, and why. The main issue with news analytics is not, as many feared, that people only want to … [Read more...]

#DigitalPR Chat 2/12 Visual Content

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  Every Friday we do a Twitter chat on #DigitalPR.  This week's topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98.  You can follow him on Twitter @mikefalkow or visit his site http://www.mikefalkow.com Here are the questions and … [Read more...]

DigitalPR Chat #1 Content and KPIs

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On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content … [Read more...]

Why Content Strategy Needs Digital PR

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  More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. (MarketingProfs: Benchmarks, Budgets & Trends Report.) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to … [Read more...]

2016 Trust Barometer Digital PR Implications

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  The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions.  This means that reviews and online conversations with other like-minded folk and content from Influencers … [Read more...]