Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

2016 Media Landscape

by

The media landscape is still shifting - and will continue to do so as the young digital natives grow up and grow older.  Right now TV is still the number one choice for news across the entire American population, but it's by a narrowing margin.  The 18 - 49 year-olds prefer to get their news online.  And as more digital natives get to an age where they're reading and watching … [Read more...]

SMART News Content

by

  Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content … [Read more...]

New PR Skills Needed to Fill Talent Gap

by

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. The PR … [Read more...]

New Twitter Rules Good for Brand Storytelling

by

  Twitter rules have always restricted content to 140-characters. We've all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some new rules that relax the character count.Thankfully the rumors that … [Read more...]

Google’s Mobile Update and Online Visibility

by

    Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]