Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
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Search Box Optimization: Supercharge Your SEO Results

September 3, 2024 by Sally Falkow

Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there's a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization? The Search Box is the … [Read more...]

5 Smart PR & Marketing Trends for 2024

October 30, 2023 by Sally Falkow

5 trends PR Marketing 2024

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts.  Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals. The more … [Read more...]

Why Video is Vital in 2023

December 26, 2022 by Sally Falkow

video trends 2023

By Cokey Falkow, Content Strategist for Meritus Media     Way back when the Internet first started it was almost exclusively text content.  It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 … [Read more...]

How to do Marketing the Right Way in 2023 – Gary Vee

November 27, 2022 by Sally Falkow

The basics of PR and marketing have not changed. The distribution channels and methods have changed- and they continue to change rapidly all the time. Gary Vee gives his insights into how a comms department should be thinking in 2023. "I'd rather have a piece of content go viral on TikTok than get a mention on Good Morning America - it's not even close." If your team is … [Read more...]

Plagiarism is a High-level Risk

February 27, 2021 by Sally Falkow

plagiarism online content

  Guest post by Britni Oscar Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism. In this article, we … [Read more...]

Recent Entries

  • 5 PR Trends for 2025: The Evolving Communication Landscape
  • Search Box Optimization: Supercharge Your SEO Results
  • Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
  • 5 Smart PR & Marketing Trends for 2024
  • Artificial Intelligence and the Practice of PR

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