Ignore blogs atyour perilWhen I spoke about blogs as an Internet Marketing strategy at the Independent Practitioners Group of PRSA-LA last week, there were questions about blogs and consumers trashing corporate press releases and marketing materials.Adrants reports that Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers … [Read more...]
Internet Marketing Strategy now that Web is number one
Adjust your Internet Marketing StrategyIt finally happened - The Internet is the number one media choice of 18- to 54-year-olds. A study released today cites nearly 45.6 percent of respondents fsay the Web as their No. 1 choice.Marketing execs across the world should take note - and rethink their marketing strategy.If you don't have an Internet marketing strategy, now … [Read more...]
Internet now most popular medium
Make your web content strategy countThe Online Publishers Associations' new study found that The Internet and television are the most popular media among 18- to 54-year-olds.Nearly 45.6 percent said the Web is their No. 1 media choice and 34.6 percent rating TV as their top pick.How should this affect your web content strategy? Give them more content. Make … [Read more...]
How Web Design Affects Your Internet Marketing Strategy
Standard elements increase web usability and results'Unfortunately, much of the Web is like an anthill built by ants on LSD: many sites don't fit into the big picture, and are too difficult to use because they deviate from expected norms. 'Jakob NielsenJakob - you just made my day!This usability guru's research shows users expect 77% of the simpler Web design elements to behave … [Read more...]
How We View Web Content
Eye tracking can improve your content strategyWhat do people see when they view a website or multimedia feature? Is it what the site's designers expect? ... Perhaps not. The Eyetrack III study literally looked through the eyes of 46 people to learn how they see online news. Your home page is a vital piece of real estate - yet most websites lose 60% of their visitors right off … [Read more...]
