UK Journalists Tell PR Pros to Get Social Media Savvy

A UK-based survey revealed that while 90 percent of journalists are embracing social media tools, half of them feel that PR pros don’t

PR people lack understanding of the need to build genuine relationships on social media and don’t provide resources that help them  with their  requests and queries, say the UK journos.

The PR community needs to respond to the changing work practices of journalists.

“By joining journalists as active participants in their clients’ industries’ online communities, PR professionals can forge stronger relationships with influential members of those networks,” says Martin Stabe, Financial Times interactive producer and author of the whitepaper “How social media is changing the role of journalists”.