Entrepreneurs join the online marketing ranks
While larger companies have been including web metrics, search engine optimization plans, e-mail marketing and other forms of Internet marketing strategy many smaller firms have used their websites only as an online brochure.
But that’s changed in the past year, according to LaGarde Inc., a provider of shopping cart and e-commerce platforms.
CEO’s of small and mid sized enterprises have seen the rapid growth of the online markets and realize they are missing hot prospects who are searching for products and services.
And with the advent of local search results, even a local small business can benefit from a well optimized site and an aggressive Internet marketing strategy today.
One photographer in Los Anagels is getting over 70 percent of his new business via his website because he comes up in the search for ‘los anagles commercial photograpaher’. His competitor was getting not even one call off his website – because it was not search optimized and was never seen by the more than 100 people who search this term every day.
With the vast majority of economically active Americans on the Internet – and the fact that they research their purchases online even when they buy offline – every business needs an Internet marketng strategy as an integral part of their overall business plan.
See Also
- Small online retailers are joining the online marketing ranks
Small to mid-sized online retailers are joining the movement toward search engine and site marketing - Partnership begins process for Internet marketing plan
Local business leaders brainstorm ideas on E-commerce - Entrepreneur Magazine’s Small Business blog
Great resource for Internet marketing strategy for small business
