Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Digital PR Tip Sheets

Digital PR Tip - Blogger Outreach

Digital PR Tip – Blogger Outreach
No topic is so obscure that there are already thousands of bloggers potentially passionate about it – you just need to find them. From top publications like the Huffington Post to hobby blogs on Blogger, if you can’t harness hordes of advocates to sing your praise, you’re not digging deep enough.  Read the Tip Sheet
Digital PR Tip - Facebook

Digital PR Tip – Facebook
With over 800 million users worldwide and rated the most visited website online, brands know they have to pay attention to Facebook. How can you make the most of the social network for PR purposes? Build a community of fans, so that you have an engaged audience you can mine for information about sentiment, perception and attitudes. Read More Download
Digital PR Tip - Google Plus

Digital PR Tip – Google Plus
Google recently made some major changes to their search algorithm and the way they display search results. Their inclusion of social content from Google Plus makes it imperative to use this platform for PR content. Read More Download
Digital PR Tip - Twitter

Digital  PR Tip – Twitter
Research from Carnegie Mellon, MIT and Georgia Tech reveals that only about a third of tweets are worth reading. How can you make sure your company’s tweets are among them? Read More Download