Check the ROI first.Over the past two weeks I have been working on some small business sites that are not getting any sales. They had heard a website can boom your business and they were puzzled as to why they were not getting any results.
They had found a web developer and had a site built. But it was not optimized as a business tool. It was just the bare vehicle. Now they have spent that money and there is no ROI.
Unfortunately most smaller entrepreneurs aren’t net savvy. They expected their web designer/developer to give them all the tools they needed to have a successful site.
The problem uncovered by looking at the stats and evaluating the websites, was that they are not getting much targeted traffic. They had no keywords in the tags or the content. The content was completely unfocused. No research or strategic planning had been done. Although there were very viable markets online already searching for their product or service – they were not being found by those searchers.
And when visitors did come to the site, the content did not meet their needs.
No thought had been given to a logical flow of information making it easy for the reader to find what they’re looking for, and the content was not written in such a way as to help the visitor buy the product.
There is a huge need for education about how to make a site successful – what is actually needed to achieve results from your site.
I have been offering free classes in Pasadena CA and they are full each week.
