MS sees this as a way to accelerate the move to a more social webDavid Utter at WebProNews is reporting on a conference call taking place right now as Microsoft bids to purchase Yahoo! for $44.6 billion. The move is designed to create a more credible competitor to Google and deepen Microsoft's position in the market for online business software, says CNN money. … [Read more...]
More Yahoo! Social Media Strategies
Yahoo! Answers For Brand and Link BuIldingYahoo recently announced a new mission statement - to “connect people” and as Dr. Hunter Madsen said in his keynote on the impact of social media, Yahoo! has long been focused on building communities. They are now building what they call 'brand universes.' Pontiac Underground is a great example of how to do … [Read more...]
Online Revealed Canada Keynote
Making the Most of Social Media MarketingDr Hunter Madsen of Yahoo! gave the keynote at Online Revealed Canada today. He started with this definition of social media marketing:Social media marketing is when you empower people to tell your story in a way that enhances your brand online. Canadians are the most intensely active people online and it's social media … [Read more...]
Consumer Generated Content? Priceless
MasterCard shows how consumer generated content can drive businessIn cahoots with Yahoo! Travel's Trip Planner MasterCard has put together a campaign to make the most of consumer generated content reports BrandWeek.MasterCard will try to generate credit card transactions in a "Win 500 Flights Sweepstakes." Cardholders get entries with every MasterCard … [Read more...]
Yahoo makes adding RSS feeds easy
Publisher's guide to RSSRobin Good's Sunday Share Picnic has a real gem in the basket today: the Yahoo publishers' guide to RSS feeds.This new online reference is free to access and it provides a five-step process to support effective RSS publishing on the Web.Adding their voice to the "monetize your feed" chant heard at the Syndicate conference Yahoo's own … [Read more...]
