Alternatives to dependency on search engines.Have companies become too dependent on search engines for their traffic? The consistent rise in search marketing budgets and the money pouring in to Google and Yahoo! coffers for paid ads suggest that the answer is a resounding yes.This Alertbox article offers good data about PPC, resulting traffic, … [Read more...]
Internet marketing neck and neck with print
Word of mouse trumps word of mouthAccording to a survey published in the September 1, 2005 issue of "Electronic Design" magazine, you can reach 96% of business buyers with a well planned marketing campaign that includes print and an internet marketing strategyWhen asked, "Where do you find the most useful information about new products and technology?" the … [Read more...]
PRSA Conference Workshop
PR professionals show strong interest in Internet marketing strategyThe PRSA Conference was well attended. Over 500 PR practitioners gathered at the HIlton Towers in New York City.Although the number of professional development workshops in each time slot spread the attendees thin in most workshops, I had standing room only in my Internet Marketing … [Read more...]
Website Optimization Can Boom Your Business
Check the ROI first.Over the past two weeks I have been working on some small business sites that are not getting any sales. They had heard a website can boom your business and they were puzzled as to why they were not getting any results.They had found a web developer and had a site built. But it was not optimized as a business tool. It was just the bare vehicle. Now they have … [Read more...]
