The Flash Hall of Shame for PR agencies websitesTom Murphy takes PR Websites to task in his PR Opinions blog"The people who designed and built Flash warn against Flash intros AND Flash navigation on websites, yet a ridiculously high proportion of PR firms insist on using it."For some reason Marketing, Advertising, and PR agencies -along with design studios - feel that … [Read more...]
Content is King Again
Sites are seeking decent editorial content in order to keep people coming backThis New York Times article on content brought a smile to my face."Stickiness is back in fashion. But this 'sticky' is different from the much lauded 'sticky' that proved popular in the late 90's, when media firms hoped to generate more hits and visitors in order to better beat their … [Read more...]
Website Content Strategy Is A Prime Asset
Many enterprises spent their web budget on graphics and programming. Now the value of website content is coming to the fore.Stephen Spencer's remark in Tech Republic that content is as valuable as property, manufacturing equipment, skilled labor, strategic marketplace relationships, equity capital, and cash flow comes not a minute too soon.CIO of ScreamingMedia, Spencer … [Read more...]
