GUEST POST by Mike Falkow, Creative Director of Meritus Media Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]
Effective Visual Storytelling
Instead of writing a story and then thinking about what visual we can add, we should be learning to think visually first. You have just 8 seconds to grab your visitor's attention. The right picture really is worth a thousand words. Every PR practitioners needs to learn how to tell a story visually - how to take or make images and videos that extend and enhance … [Read more...]
3 Reasons to Improve your Visual Literacy
Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. Visual literacy is more than a skill, it's a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk. Here … [Read more...]
9 Image Composition Tips
As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google's recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art … [Read more...]
Director of Content Tipped as Top New Marketing Job in 2014
According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don't have this in place. So what exactly is … [Read more...]
