3 Content Marketing Trends for 2019

content marketing trends

It's that time of year again.  We're approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning.  Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy Only 37 percent of US companies have a documented content … [Read more...]

#DigitalPR Chat on Visual Content with Victoria Lim

Digital PR Chat Lim

  Here is the transcript of the #DigitalPR chat on Friday March 11, 2016.  My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1:  The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]

#DigitalPR Chat 2/12 Visual Content

phone photography 2

  Every Friday we do a Twitter chat on #DigitalPR.  This week's topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98.  You can follow him on Twitter @mikefalkow or visit his site http://www.mikefalkow.com Here are the questions and … [Read more...]

3 Reasons to Improve your Visual Literacy

visual literacy

Mouse over the image.  Watch and read all the added content on this image.  What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. Visual literacy is more than a skill, it's a form of critical  thinking that enhances your intellectual capacity.  Brian Kennedy  TEDx talk. Here … [Read more...]

9 Must-Have Online Newsroom Features

online newsroom checklist

2020 Update:  these 9 features are still best practices for an online newsroom.  If you do not yet have a digital asset hub that houses your images and videos, this is vital. Make it a priority in 2021. The 2015 State of Online Media Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities.  Here is the checklist.  Use it to evaluate … [Read more...]