UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

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  My guest on today's #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial Alicia  has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.  Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC … [Read more...]

Social Media Club LA Looks at Guidelines for Citizen Journalists

Last night's panel at the Social Media Club of LA got into a spirited discussion about the pros and cons of citizen journalism.  The event was covered by Fox 11 news. Alexia Tsotsis, tech/business lifestyle reporter for the LAWeekly was the moderator. (@alexiatsotsis) Panelists were: David Sarno, a Los Angeles Times Internet business reporter. (@dsarno) Christina … [Read more...]