Jakob NIelsen of the Nielsen Norman Group is known in the online world as the guru of usablity.Back in 2001 he wrote his first rpeort on the usablity of online media rooms and his latest insights on how journalists use the web is out today. Summary: As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with … [Read more...]
Eye Track Study, Reading Patterns and Usability
Nielsen weighs in on eyetrack infoUsability guru Jakob NIelsen has added his take on eye tracking and how people read a web page.Nielsen's tests show a distinct F shaped pattern on all web pages. You can still see that Google golden triangle, but it does have the F shape to it.He shows patterns on an About Us page, A Product Page and a SERP.There are some clear … [Read more...]
The Future of Search Marketing
Alternatives to dependency on search engines.Have companies become too dependent on search engines for their traffic? The consistent rise in search marketing budgets and the money pouring in to Google and Yahoo! coffers for paid ads suggest that the answer is a resounding yes.This Alertbox article offers good data about PPC, resulting traffic, … [Read more...]
2005 Web Design Forecast flouts usablity standards
Beware web designers with ideas that are not tested on your usersForty Media, a Phoenix-based interactive marketing firm, recently released its 2005 Web Design Forecast, which claims that sites this year will be characterized by "new ideas, new colors, new layouts, and new approaches"Brown is their controversial choice for Color of the Year. Despite skeptical … [Read more...]
How Web Design Affects Your Internet Marketing Strategy
Standard elements increase web usability and results'Unfortunately, much of the Web is like an anthill built by ants on LSD: many sites don't fit into the big picture, and are too difficult to use because they deviate from expected norms. 'Jakob NielsenJakob - you just made my day!This usability guru's research shows users expect 77% of the simpler Web design elements to behave … [Read more...]
