Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they're keen to improve. Almost half said they'd use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. (Source: VMWare survey) The survey shows that digital skills are … [Read more...]
Visual Content Will Rule in 2015
As the year draws to a close we're all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%. If your team is not yet conversant with the latest visual content … [Read more...]
The Facebook Dilemma
It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans' newsfeed gets too crowded. So reaching these fans is gets harder and harder … [Read more...]
Director of Content Tipped as Top New Marketing Job in 2014
According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don't have this in place. So what exactly is … [Read more...]
Does PR Also Suffer Digital Distress?
This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure results. Adobe’s report calls the situation … [Read more...]
