PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them Use multimedia content to tell stories and start inspirational conversations Become a master at newsjacking - insert your story into trending conversations and news items Evoke … [Read more...]
2011 PR Trends: Email and Social Engagement
ClickThroughs #2 trend is that email and social will get more integrated. "As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience." Email firms like Constant Contact have certainly seen this trend and are jumping on it hard. They have added many social components to their … [Read more...]
Social Media Better for Brand Building Than ClickThroughs
ComScore's latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online "This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks to measure ad effectiveness … [Read more...]
Listen, Learn and Respond
Social media marketing is the choice of PR and ad execs for 2010. Yet many companies have been less than successful with their online efforts. Jeremiah Owyang's list of companies that got punk'd offers some excellent social media marketing pitfalls you should avoid. Many of these pitfalls occur because the company is not listening to their audience. You can't go … [Read more...]
