FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016 I've been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I've had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable … [Read more...]
Strategy & Tech Tools Can Boost Content Success
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any … [Read more...]
