Hotels Find Empowering Social Champions at Each Property Successful Hotel companies that regard their social media campaigns as successful believe that this stems from capitalizing on the fundamentals that have always been important to a hotel’s success: positive interactions between employees and guests, and word of mouth from customers sharing positive experiences with … [Read more...]
Social Media Strategy Daily News
A Dramatically Different Approach to Social Media Metrics in 2011 According to research from Bazaarvoice and The CMO Club, more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. Read the … [Read more...]
2011 Trends: Make Your Corporate Site A Social Media Hub
EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback … [Read more...]
PR in 2011 – Listen, Learn and Respond
In 2000 the Cluetrain Manifesto made some predictions about how the Internet would change communication, behavior and, as a result, how we do business. “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be … [Read more...]
Social Media Intelligence
If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond. If we are not basing social content and activity on social media intelligence (listen and learn) how can we respond appropriately? Innovation is good. … [Read more...]
