Mapping the Brand’s Social Graph

Mapping a brand's social graph

This is the first in a series that expands on the skills of a Digital PR Agency Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders.  (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and … [Read more...]

Digital PR Tool of the Week: Newsle

One of the factors you should be monitoring is who in your social graph is getting media attention.  And now there is a super simple way to do that  - Newsle.  Built by Harvard undergrads (sound familiar?) the service scans hundred of news and blog feeds looking for mentions of your connections.  Perhaps this might be too narrowly focused for everyone, but it is a perfect … [Read more...]