Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world. The country hit hardest is the US, where 77% of the repondents say their level of trust is lower than last year. At an overall 38%, trust in US business is at its lowest figure … [Read more...]
Something of Value: Lessons from the P&G Digital Media Day Camp
Years ago I read the book Something of Value by Robert Ruark. The book examines the clash of cultures between the British settlers and the Kikuyu natives in Kenya after WWII and how it affected both sides. It’s about how, when you move into a new society and culture and you want to ’sell’ them your ideas, like the English tried to do in Africa and India, … [Read more...]
Twitter Influence – Guy Kawasaki at SES NYC
On Day one of SES New York Guy Kawasaki’s keynote certainly stirred the audience and caused a flurry of tweets on Twitter. Here are his ten tips for marketing on Twitter: Don’t chase the A-list Build your following. This is how he does it: automatically follow everybody who follows you. (Guy uses SocialToo) If you follow people back then they can send you Direct … [Read more...]
Two Good Case Studies Chosen for the Social Media Roadmap
Tomorrow, March 19, is the first of four webinars on social media strategy that I am hosting for Marketwire. John Blossom, author of Content Nation is my guest. Two companies were chosen to be the ‘guinea pigs’ for the series: Reed’s Ginger Brew, a leader in the natural soda category. Reed’s is not yet doing anything int he social media space. … [Read more...]
Twitter Fastest Growing Site 2008/09
Many companies still see Twitter is a waste of time. However the general public does not - they are flocking to use the site. Traffic to Twitter has increased ten-fold (947%) from January 2008 to mid-January 2009, making it one of the fastest-growing websites of the year, according to Hitwise UK. It’s risen from being the 2,953rd most-visited website to becoming the … [Read more...]
