Planning your use of RSS feeds for marketing and online PR gets better resultsMany pundits have commented that RSS (Really Simple Syndication) is reaching the point the web was at ten years ago. And this is certainly true of RSS strategy.Companies are moving from RSS - what is that? to How should we be implemeting RSS feeds for … [Read more...]
Customers Are Demanding RSS
Broadband users 3x more likely to use RSS feedsSome interesting facts have emerged lately that should motivate companies to take a serious look at implementing RSS marketing strategies.According to a recent Nielsen/net Ratings report nearly three-quarters of active Web users are connected at home via broadband - a 15 percent increase in the last year. This … [Read more...]
Make Media RSS a part of your Internet Marketing Strategy
Rich media content offers online marketing opportunities for wide awake marketersAs broadband use continues to climb and search engines pay more and more attention to audio and video files, media RSS is appearing on the radar of marketers and PR people who have their fingers on the pulse. Site Pro News has a good article today on 6 ways to get your content into Yahoo! … [Read more...]
Forrester Reports on RSS Marketing
New reports outline why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters.RSS Marketing 101 introduces who uses RSS in North America and the implications of RSS adoption.57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. RSS adoption is being … [Read more...]
Quality Content Is the Future of RSS
Corporate communication will drive RSS adoptionSharon Housely at FeedForAll predicts that the biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.This is exactly the place RSS feeds should be getting traction. Businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS … [Read more...]
