How to categorize your content for feedsNow that you have an RSS strategy, let’s take a look at what content you might like to syndicate.Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created: the media, your employees, the … [Read more...]
RSS and PR Ebook
The Power of Online Syndication is releasedAfter burning the midnight oil and one trip to the emergency room, the beta version of The Power of Online Syndication is released.This is the beta version and there is still lots more to come. But you can help us with the content and we'd love to have your feedbackCheck out this first version … [Read more...]
RSS Metrics
BTI Blog results get a mention at SyndicateThere has been much speculation about whether you can measure the effectiveness of RSS. Rok Hrastnik's presentation RSS works: hard metrics for RSS at the recent Syndicate Conference in New York put that one to rest. .One of the case studies he chose was the BTI blog.Expansion Plus started working with … [Read more...]
