Travel, tourism needs a Travel 2.0 Internet marketing strategyAccording to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.The US market is way ahead of the pack in using the Net to buy travel. While the U.S. represented just one third of total online and offline … [Read more...]
Business Blogging Lesson Still Not Learned
Social Media and PR 2.0 require a differnt approach - honesty and tranparency are paramountAnother 'flog' or fake blog was unmasked this week - Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com.Coming hard on the heels of the Wal-Mart/Edelman fiasco it's no wonder that corporate executives in the US and … [Read more...]
Web 2.0 Policy Lacking in Corporate Communication Departments in US and UK
PR left holding the baby when things go wrong.The Peppercom and Bulldog Reporter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in corporate communication policy on both sides of the pond.. ¨ Most respondents (78 percent for U.S. … [Read more...]
PR 2.0 Has Rules Of It’s Own
PR Professionals need to be trained so they avoid the pitfalls of online PROver the past two years the internet has been changing from a depository of static information to a vibrant, live conversation. Now referred to as Web 2.0, the live web is a very different place. Instead of using online photo albums we now have Flickr and YouTube. Instead of the … [Read more...]
Walmart and Edelman Blog Blunder
PR 2.0 plays by different rules.If you haven't heard about the Walmart Edelman PR blog debacle, read Dave Taylor's post over at Business Blog Consulting.Bloggers are a strange bunch: while we will skewer you if you're not honest and open, we are quite forgiving once you admit you screwed up. I say hats off to Dave for holding the line. A quick apology from … [Read more...]
