Audio and video in RSS feeds and ipods are a PR opportunityAt the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.TV Guide editor-in-chief Ian Birch announced yesterday that the … [Read more...]
Media Relations 2006 podcast
On the record...onlineEric Schwartzman did a stellar job of podcasting from Media Relations 2006. So if you did not get a chance to go to the conference, hop on over to the On The Record...Online and listen to the podcastsMy interview is up there today. … [Read more...]
Podcast survey highlights online PR opportunities
News, business and tech podcasts neededI have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York.I came across the Podcast Network survey and it has some very interesting data on who listens to … [Read more...]
Behaviors of the blogosphere
Blogs and PR - some must read info on who is reading blogs and why they do itIf you're still not sure whether blogs should be a part of your PR strategy - should you advise your top management on the value of blogging, put bloggers on your media relations list, the need to monitor blogs for mentions of your company, execs or products, spend a … [Read more...]
