Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Podcasting : it’s not all about a young audience

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35 to 54's Index Above Average as Podcast AudienceWhen you see teenagers with iPods plugged into their ears, you might be tempted to think podcasting would only reach a young demographic.  Not so, says a comScore study, sponsored by Ad Infuse, People between the ages of 35-54 represented about half of the podcasting audience and were also more … [Read more...]

IPod Capabilities Cross Over Into the Auto Industry

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Apple's Christmas rush on iTunes set to blossom in the New YearSeems the iPod was one of the most popular holiday gifts this year.  iTunes was been overwhelmed by the rush to download items from their site. Auto manufacturers have seen the light - BMW recently rolled out a built-in iPod dock in many of its vehicles, and various other brands like GM and Ford … [Read more...]

Podcasting recommended for SMB’s

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“Podcasting�? and content syndication has emerged as a next generation medium for small to medium businesses (SMBs) to syndicate and distribute all types of audio content.Podcasting should be a part of the SMB communcation toolbox, says SmartBiz in an article today.As a an emerging mode of communications, podcasting has the potential to create a unique opportunity for SMBs to … [Read more...]

Podcast survey highlights online PR opportunities

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News, business and tech podcasts neededI have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York.I came across the Podcast Network survey and it has some very interesting data on who listens to … [Read more...]