WebProNews reports that Pepsico tapped into a group of social media experts looking for ideas on how best to engage the online community. “The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, seem a little flat,” writes Jason Lee Miller. Jason gave 10 suggestions - I … [Read more...]
No Place To Hide – PepsiMax Suicide Ads
Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet. And the speed of that light is - well, the speed of light. Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany. Some folk found the ads offensive and in no time flat they’d been scanned and posted to the Web. One of the people who saw the ads … [Read more...]
