PPC cannabalizing organic resultsAn interesting study from SEMphonic brings a neglected idea in search to light: does buying PPC ads on a word cannibalize your organic search clickthroughs?It seems the answer is a resounding Yes!The relationship between organic and PPC programs in building SEM programs has been given short shrift in the industry. Most SEM practitioners have … [Read more...]
Online Branding a strong player
Ten percent of search spend driven by brand impact.The Online Advertising and Search Symposium held in New York recently brought some interesting trends to light.Piper Jaffray's report on their symposium shows clear indications that more companies are becoming aware of the branding impact of search listings. In fact, nearly ten percent of the search … [Read more...]
Search Engine Strategies New York City
Eye Track on Google shows the importance of organic searchYesterday was the first day of SES in NYC and there are a couple of excellent bloggers covering the sessions. Never quite the same as being there ,but the next best thing.I really liked the eye track image done on searchers using Google. It clearly shows why being in the top half of the organic search is … [Read more...]
