Search Engine Strategies is a conference all about search optimization and visibility. It is not a PR conference. So I was surprised to hear the panel on SEO basics talking about press releases. I caught up with Greg Jarboe after the session and asked him to explain why optimizing press releases, which used to be an advanced SEO technique, is now considered an SEO basic and why … [Read more...]
SEO is a PR function too
One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
Optimized Press Releases Featured At Search Engine Strategies
SES New York News Search Panel NamedIn just a month's time those eager to find out what half of their online marketing mix needs to change will gather at the next SES in New York City.Greg Jarboe wrote in his blog that the top story of SES is that at each show there are new ideas and you find out that what was working last year is no longer working. So if you want to be … [Read more...]
The Future of Content Strategy and Search Engine Visibility
Will blogs put SEM's out of business? Jeremy Karnell posed some great questions about how blogging is affecting natural search results.I don't believe we have all the answers yet, but it's refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough. Blogging is a valid search … [Read more...]
RSS may be the buzzword, but it’s still all about the content
You have to feed your feedI have been experimenting with PRESSfeed lately.We used this servcie to add content and a couple of RSS feeds onto a client's website - one for their optimized press releases of course. We created two other feeds on industry news topics and keywords they wanted visibility on.The site was only launched just a month ago.The … [Read more...]
