Social Media and PR 2.0 require a differnt approach - honesty and tranparency are paramountAnother 'flog' or fake blog was unmasked this week - Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com.Coming hard on the heels of the Wal-Mart/Edelman fiasco it's no wonder that corporate executives in the US and … [Read more...]