Seven tips on how to run a successful community.Social media is getting a lot of buzz and most companies have realized that it must be a part of their internet marketing strategy today.But if you want to make the most of social networking and 'word of mouse' you have to understand what it takes to build a community.In Robin Good's recent post in MasterNewMedia … [Read more...]
UK Online Marketing Conference Focuses on Social Media
If you're in the UK this week the place to be is the Design Center in Islington for Online Marketing 2007 (OMS). It's the only UK event to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. Social media, digital and online public relations will take centre stage this year. … [Read more...]
Social Media And E Commerce
When social media touches sales marketers pay attentionMarket research firm Compete has released a report on the convergence of social networking and e-commerce, reorts ClickZ. In the process they tried to coin a new buzzword: “social commerce,” or s-commerce for short.Whatever you call it the numbers add up:Consumer visits to social networking sites have … [Read more...]
Internet marketing the hole in agency offerings
SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
