Web 2.0 StyleI was looking over a BusinessWeek online article today that looks at how Internet investing is challenging the established media and how users are taking more and more control - and are beginning to even define brand.Here’s and excerpt: "…YOUR NEWS, YOUR WAY.  The new business model begins with a platform and set of user tools based on Web … [Read more...]

For Self-service Niche SearchThe newest online branding face-lift drops the butler with new logo; Ask Jeeves becomes Ask.com—reports toptechnews.  Here is an example of the power of the Internet user and how one company responded.  Recognizing that internet users have become more comfortable using keyword search over the last decade, Ask Jeeves has retired their … [Read more...]

Trends in 2006A recent article cites several trends with respect to internet branding. One of the more telling trends is that marketers are increasingly turning to the internet for branding.  BtoB print publications will continue to lose more readers and advertisers to the web while online branding, blogs and search/PR will get more marketing dollars. With the … [Read more...]

Top of the heap or total oblivionA recent study of some 10,000 top business websites worldwide cites two main reasons for e-commerce failure: lack of a unique selling proposition—vital to avoid the risk of being commoditized; and, lack of a simple, unique, one-of-a-kind, globally protected brand identity—key to prevent being lost in oblivion among the millions of … [Read more...]

Google wins in 2005Google takes the lead over Apple in the latest study by brandchannel.com with eBay’s VoIP newcomer Skype inching ahead of Starbucks for the number three slot.  Google is a pure internet branding success that could never have been predicted 5 years ago.  I think how Skype came in under the radar on the wings of eBay to emerge at the number … [Read more...]