It's been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. One thing I've been hearing and … [Read more...]
3 Pillars of Online Marketing
I interviewed Aaron Kahlow at the Online Marketing Summit in Long Beach, CA. In his keynote Aaron spoke about the 3 pillars of online marketing and how social media is the roof that covers all 3 and enhances everything else you do. The 3 pillars area: Search - something PR people really need to learn for news search Email Marketing - still a backbone component and … [Read more...]
UK Online Marketing Conference Focuses on Social Media
If you're in the UK this week the place to be is the Design Center in Islington for Online Marketing 2007 (OMS). It's the only UK event to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. Social media, digital and online public relations will take centre stage this year. … [Read more...]
